NOOBEH!
Everything starts with a cloud.What many see as just vapor in the sky, we see as the beginning of a story. We observe the shapes floating above us and turn them into characters with identity, attitude, and style. That’s how Daydream Matter was born — figures that come from the sky, but say something down here.Noobeh is more than a brand — it’s a way of seeing the world through imagination.We believe in noticing what others overlook, finding shapes in the chaos, and turning the fleeting into something you can wear.Our dad hats and snapbacks feature unique embroidered designs based on characters born from clouds. Each one represents a different vibe, but they all share the same origin: looking up and seeing beyond.Noobeh – Wear the vibe. From the sky to your style.
Dino
Dino was born one quiet afternoon, drifting among the clouds.An adult sat by the window, lost in thought. For a moment, the weight of the world faded, and they saw something in the sky a sleepy dinosaur, stretched out on a cloud, calm and unbothered. It didn’t roar or chase anything. It simply rested.In that second, something shifted.
A childhood feeling returned — the kind that sees creatures in the clouds and magic in stillness.
That’s how Dino came to life: a gentle giant from the sky, reminding us all that it’s okay to slow down, breathe, and daydream like we used to
Conelo
Conelo showed up in the sky on a stormy day. Amid heavy clouds and distant lightning, someone looked up and saw the shape of a rabbit with boxing gloves — ready to fight, but not out of anger. He wasn’t fierce; he was brave. A small fighter with a big heart, born from the energy of the storm and the will to keep going. Conelo doesn’t fight just to fight.
He fights for what he believes in, for the ones he loves, and for the strength to rise again.
He’s made of clouds, but there’s fire in him too.Since then, Conelo reminds us that strength can be soft, and that sometimes, all you need is a little bit of sky to get back up.
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Thuntherwing
Thunderwing was born in the heart of a thunderstorm. As lightning lit...
Discover Your Unique Style
Explore our cloud-born collection of original characters, bold designs, and wearable imagination. Every piece tells a story — find the one that fits your vibe and wear it with confidence.