Everything starts with a cloud.What many see as just vapor in the sky, we see as the beginning of a story. We observe the shapes floating above us and turn them into characters with identity, attitude, and style. That’s how Daydream Matter was born — figures that come from the sky, but say something down here.Noobeh is more than a brand — it’s a way of seeing the world through imagination.We believe in noticing what others overlook, finding shapes in the chaos, and turning the fleeting into something you can wear.Our dad hats and snapbacks feature unique embroidered designs based on characters born from clouds. Each one represents a different vibe, but they all share the same origin: looking up and seeing beyond.Noobeh – Wear the vibe. From the sky to your style.